IA ideas library

Survey IA ideas: designing a questionnaire, sampling fairly and analysing honestly

A survey can be the most personal kind of IA, because you design the question and collect every answer yourself. It is also the easiest to get wrong. The mathematics starts before you collect anything: how you sample, how many people you need, how you word questions so the answers can be analysed, and which test you will use.

Plan for ethics from the start. Get consent, keep responses anonymous, avoid sensitive questions, and follow your school's rules for research with people. Ask your teacher before you send anything out.

Bar chart of the exact binomial sampling distribution of the sample proportion for samples of 100 when the true proportion is 0.4, with the bars within about 1.96 standard errors highlighted
How much a sample of 100 can vary: the exact sampling distribution when the true proportion is 0.4.

Survey-based investigations ideas (8)

Also relevant (1)

Frequently asked questions

How many responses do I need for a survey IA?

Enough for your test to work: for a chi-squared test, every expected frequency should be at least 5, which often means 80 to 150 responses for a small table. Plan the table first, then work out the sample size.

What are the ethical rules for a survey IA?

Informed consent, anonymity, the right to withdraw, no sensitive or personal questions, and your school's approval. Never collect names with answers, and never survey younger students without permission from your school.

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Related types of IA: Statistics & hypothesis testing

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