IA idea · Art, music & design
Is the golden ratio really everywhere? Testing a popular claim
Research question
Do the width-to-height ratios of [a claimed example, e.g. credit cards, famous paintings or building façades] cluster significantly closer to 1.618 than to other simple ratios such as 1.5 or √2?
Adapt it: change the place, the data or the comparison until the question is yours.
Why it makes a good exploration
The golden ratio is the most over-used IA context, and most claims are never tested. Making the test the point of the IA — with measurement error and a proper statistical test — turns a cliché into a sceptical investigation.
The mathematics you'll need
- Ratios and measurement error
- Descriptive statistics and confidence intervals (HL)
- t-test of a mean against 1.618 (AI)
- Comparing competing hypotheses
Course labels show where a technique sits; using maths from outside your course is fine if you explain it clearly and say it is new to you.
Where the data comes from
Measure 40+ examples from photographs with a scale (or official dimensions), estimating measurement error.
- GeoGebra — Free geometry and graphing software — Voronoi diagrams, loci and regression built in.
Cite every source in a footnote where you use it and in your bibliography. Check the licence of any dataset you download.
A possible outline
- State the claim and where it comes from.
- Define exactly what you measure.
- Estimate measurement error.
- Test the mean ratio against 1.618 and alternatives.
- Reflect on confirmation bias in golden-ratio claims.
Pitfalls that cost marks
- Choosing examples because they look golden.
- Ignoring measurement error.
- Declaring a match within ±10%.
Showing personal engagement
- Test a claim you read or were taught.
- Survey people's preferred rectangle and test that too.
- Explain why the myth persists.
See Criterion C: personal engagement for what examiners look for.
Taking it further
Run a preference experiment (people choose the most pleasing rectangle) and test whether choices cluster at 1.618.